---
title: Formulation
description: Pet treat & supplement formulation consulting for dogs, cats & horses. AAFCO-compliant formulas, palatability testing, and CDMO sourcing from Nova.
---
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- CDMO Sourcing (page coming soon)
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- [Home](https://www.novapetgroup.com?hsLang=en)
- Services
- [Formulating](https://www.novapetgroup.com/formulation)
- CDMO Sourcing (page coming soon)
- [Regulatory Guidance](https://www.novapetgroup.com/pet-supplement-regulatory-guidance?hsLang=en)
- [Palatability Testing](https://www.novapetgroup.com/palatability-testing?hsLang=en)
- About Us
- [Contact Us](https://www.novapetgroup.com/contact-us?hsLang=en)
- [Blog](https://www.novapetgroup.com/blog?hsLang=en)
Pet Treat & Supplement Formulation Consulting
# From concept to a compliant, market-ready product.
Nutrition science, palatability testing, and regulatory know-how — backed by 40+ years of combined pet industry experience.
[Book Your Consultation](mailto:info@novapetgroup.com)
## Formulation
From concept to a formula that's ready to manufacture.We support formulation from early concept through a production-ready spec — grounded in ingredient function, bioavailability, and science, not just what's trending. Our formulation services include:
**Why Work with Nova?**
### 40+ Years of Combined Industry Experience
Decades of hands-on pet treat and supplement expertise behind every formulation.
### Formulation Grounded in Science
Formulas built around ingredient function, bioavailability, clinical studies and published nutrient profiles.
### Palatability Testing Available
A formula that looks good on paper still has to win over a picky eater. When it matters for your product, we can test for acceptance before you're locked into a manufacturing run
### CDMO Sourcing & Matching
We help you find contract manufacturers who can actually produce your formula at your volume, with the certifications your category requires.
### Compliance Built In, Not Bolted On
Formulation decisions get checked against industry standards from the start, so label review later is a formality, not a rewrite.
## Formulating for Every Need
### Dogs
Joint support, skin & coat, digestive health, senior, calming, dental, longevity
### Cats
Urinary health, hairball control, immune support, weight management, calming, multivitamin
### Equine
Joint support, hoof health, gut health, calming
### Deliveries
We have experience formulating soft chews, tablets and soft gels, liquids and powders
## Frequently asked questions
Do you work with existing products, or only new ones?
Both. If your current formula needs improvement — better palatability, lower cost of goods, or updated compliance — we can reformulate it rather than starting from scratch.
Can you develop specialty or multi-species formulas?
Yes. Beyond our core dog, cat, and horse categories, we develop condition-specific blends, functional treats, and supplement lines built around a particular health claim or ingredient story.
Do you also handle labeling and compliance?
Formulation and compliance go hand-in-hand, which is why we check every formula against AAFCO and dosage form standards as we build it. For label review, marketing claims substantiation, and risk assessment once your formula is finalized, see our [Regulatory Compliance services](https://www.novapetgroup.com/pet-supplement-regulatory-guidance?hsLang=en).
How do I get started?
Schedule a consultation and we'll talk through your concept.
[Learn more](mailto:info@novapetgroup.com)
[](https://www.novapetgroup.com/?hsLang=en)
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