---
title: Pet Supplement Regulatory Guidance
description: AAFCO & NASC label compliance for pet treats and supplements. Marketing claims review, risk assessment, and substantiation from Nova Pet Advisory Group.
---

![](https://www.novapetgroup.com/hs-fs/hubfs/Nova%20Logo%20Purple%20PNG%2012x9.png?width=3600&height=2881&name=Nova%20Logo%20Purple%20PNG%2012x9.png)Homepage

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    - [Formulating](https://www.novapetgroup.com/formulation?hsLang=en)
    - CDMO Sourcing (page coming soon)
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- [Home](https://www.novapetgroup.com?hsLang=en)
- Services
  
    - [Formulating](https://www.novapetgroup.com/formulation?hsLang=en)
    - CDMO Sourcing (page coming soon)
    - [Regulatory Guidance](https://www.novapetgroup.com/pet-supplement-regulatory-guidance)
    - [Palatability Testing](https://www.novapetgroup.com/palatability-testing?hsLang=en)
- About Us
- [Contact Us](https://www.novapetgroup.com/contact-us?hsLang=en)
- [Blog](https://www.novapetgroup.com/blog?hsLang=en)

# Regulatory Compliance for Pet Treats & Supplements

Pet treat and supplement compliance doesn't have to slow down your launch. Nova Pet Advisory Group helps brands and manufacturers navigate feed and health supplement requirements with label review, substantiated marketing claims, and risk assessment — so your product gets to market without regulatory surprises.

[Learn More](mailto:info@novapetgroup.com)

# Services

![supplement review stock photo](https://www.novapetgroup.com/hs-fs/hubfs/supplement%20review%20stock%20photo.png?width=1448&height=1086&name=supplement%20review%20stock%20photo.png)

## Label Review

We audit your packaging and labeling against AAFCO guidelines and health supplement product guidance standards, flagging gaps before they become costly reprints or compliance letters. This covers guaranteed analysis statements, ingredient listing order, feeding directions, and required disclosures.

![Screenshot 2026-09-11 at 4.30.25 PM](https://www.novapetgroup.com/hs-fs/hubfs/Screenshot%202026-09-11%20at%204.30.25%20PM.png?width=846&height=637&name=Screenshot%202026-09-11%20at%204.30.25%20PM.png)

## Product Marketing Claims

We help create marketing claims that sell — and back them with the evidence to hold up under scrutiny. That means developing persuasive, on-brand language for your packaging and marketing, then building the supporting documentation (formulation data, testing results, ingredient research) so each claim is defensible if it's ever questioned by a retailer, competitor, or regulator.

![Registration. Blue Arrow with Registration Slogan on a Grey Background.](https://www.novapetgroup.com/hs-fs/hubfs/Registration.%20Blue%20Arrow%20with%20Registration%20Slogan%20on%20a%20Grey%20Background..jpeg?width=1000&height=523&name=Registration.%20Blue%20Arrow%20with%20Registration%20Slogan%20on%20a%20Grey%20Background..jpeg)

## What We Don't Cover

We do not file state feed registrations directly, but we maintain referral relationships with specialists who do, and can connect you with the right partner as part of your compliance roadmap.

[![](https://www.novapetgroup.com/hs-fs/hubfs/Nova%20Logo%20Purple%20PNG%2012x9.png?width=3600&height=2881&name=Nova%20Logo%20Purple%20PNG%2012x9.png)](https://www.novapetgroup.com/?hsLang=en)

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