Nova brings over 40 years of combined pet industry experience across every stage of the pet treat and supplement lifecycle — from ingredient sourcing and formula development to palatability testing, AAFCO/NASC/FDA regulatory review, label compliance, co-manufacturer selection, and go-to-market category strategy. Together, we help emerging and established pet brands and CDMOs build products that are palatable, scientifically sound, regulatory compliant, and positioned to win on shelf.
Explore what Nova Pet Advisory Group delivers
Discover the specialized expertise, trusted guidance, and proven systems waiting for your pet brand or business at Nova Pet Advisory Group
Develop winning pet products
Build formulas backed by science and market positioning
Partner with full-spectrum experts
Work with consultants who understand both brand and business challenges
Master regulatory compliance
Navigate AAFCO, NASC, and FDA requirements with confidence
Find the right CDMO
Select manufacturing partners who meet your quality standards
Palatability Testing
Ensure your formulas pass the approval of your most important customer, the pets
Execute market strategy
Position your brand across specialty, mass, and online channels