Reduce Launch Risk
Identify acceptance issues before investing in a full production run or product launch.
In-Home Palatability Testing
Real Pets.
Real Households.
Real Answers.
Before a treat, chew, topper, or supplement goes to market, you need to know whether pets will actually eat it. Nova conducts structured in-home palatability testing with real dog and cat households to give brands fast, practical insight into product acceptance.
A great formula only works if pets will eat it.
Compare Formulas & Flavors
Evaluate two prototypes, flavors, or formulations using the same household panel
Generate Real-World Feedback
See how dogs, cats and owners respond in the environment where the product will actually be used.
Frequently asked questions
How does it work?
1. You choose the panel.
2. We distribute, test and compile results.
3. You get your report.
How is acceptance measured?
- Immediately Accepted — dog takes and eats the sample right away with no hesitation or sniffing beyond a normal first bite.
- Accepted After Hesitation — dog sniffs, walks away and returns, needs encouragement, or takes noticeably longer than a normal treat before eating it.
- Refused — dog will not eat the sample after a reasonable attempt (roughly 2–3 minutes), even with mild encouragement.
What's else does the report include?
- Real household data
- Customer comments on product (smell, ease of use etc)
- Summary Report
Which test format do I choose?
1-DAY TEST - Soft Chews, flavored-tablets, dental chews.
2-DAY TEST - Toppers, powders, dental mix-ins.
Who should do palatability testing?
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Brands
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CDMOs
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Product Developers
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Formulators
How can my pet become a Nova Snack Pack taste tester?
Visit this page to learn more!
